Massage Envy, the largest provider of therapeutic massage and skin care services in the U.S., has announced that its chief executive officer, Joe Magnacca, has resigned. 

Magnacca acknowledged having engaged in a brief consensual relationship with an employee. He brought this information to the attention of the company’s Board of Directors, which conducted an investigation.

Massage Envy’s Board of Directors has named a new chief executive officer — Beth Stiller. 

Stiller was promoted from chief commercial officer, effective immediately. Stiller joined Massage Envy in 2016 and has more than 20 years of global and domestic experience in retail, branding, merchandising and management. 

Patti Larchet, Executive Chair of Massage Envy’s Board, says, “We are fortunate to have a proven leader of Beth’s caliber and experience to step into the CEO role as Massage Envy continues to deliver against its mission to provide professional and affordable wellness services for our franchisees’ 1.5 million members.”

Larchet continues, “With more than two decades of global and domestic experience in retail, branding, merchandising and management, Beth has a deep understanding of the brand, the business and the opportunities ahead.”

Prior to joining Massage Envy, Stiller spent six years at Walgreens and Duane Reade where she led product development, brand management and sourcing activities for a $4.7 billion multi-brand portfolio.